Collinson Group design system
Year
2025-2026 (12 months)
Role
Junior UX Designer
Team
1x UX Designer (Me)
1x UI Designer
1x Design Lead
The Brief
Overview
Hum needed a shelf presence for a drink built around calm, sustained energy rather than a jolt. We designed a can and identity system quiet enough to stand apart in an aisle full of neon, loud claims, and cartoon mascots.
The Challenge
The energy drink category is visually deafening — bright colors, aggressive type, and shouted claims on every can. A calmer product risked disappearing entirely if it played by the category’s existing visual rules.
The Approach
Research & Discovery
Definition & Design
Matte Can Finish
A soft-touch matte coating and tonal gradient give the can a tactile, premium feel in hand, setting it apart from the glossy, high-contrast cans that dominate the cooler.
We chose a matte navy palette, a single small hummingbird mark, and a wordmark with room to breathe, then carried that restraint through every flavor variant so the whole line reads as one confident, quiet family.
Booking discovery (entry points)
For You Page
Booking management
Booking management
Flavor System
Each flavor keeps the same navy base and mark, shifting only a small accent color and label copy, so the shelf reads as one coherent brand rather than a scattered lineup.